CRM ::

Customer Relationship Management (CRM) is defined as aligning business strategy, corporate culture and organization, customer information, and supporting information technology so that all customer interactions promote a mutually beneficial relationship between each customer and the enterprise. While it is important for companies to succeed in attracting new customers, the success of the company is also dependent upon the ability to maximize the potential of existing customers in a worldwide marketplace characterized by heightened competition.

Amongst others variables, the introduction of the Internet has made markets more transparent and communication faster as well as more interactive. At the present time, CRM belongs in the heart of a successful modern company because CRM entails all aspects of interaction a company has with its customer, whether it be sales or service related.

In order to be successful with CRM, a technical solution is essential. Not only is it important to store and manage all customer data and contacts with these customers; but it is also key to have the ability to analyze trends from this data enabling you to anticipate upon and act upon these trends.

SAP has created a CRM platform that provides this ability. Based on this platform and other modules from SAP's Business Suite, Superp AP can provide you with solutions which will simplify the front end communication and will enable your organization to execute your CRM strategy immediately and in a transparent way to its users.

The advantages are that within a short period of time you have an integrated CRM solution that diminishes costs structurally, will raise service levels and simplifies procedures. This will result in more satisfied customers, more happy employees and more ROI.